Why we are tearing down the complexity industrial complex and rebuilding web development from first principles.
How we lost our way in the pursuit of "progress"
This is considered "normal" in 2025:
Our core beliefs about what web development should be
We believe one elegant solution is better than 100 complex features. Every line of code must justify its existence.
We optimise for the individual developer's happiness, not enterprise feature checklists. If it's not fun to use, it's wrong.
We measure success by the features we deliver, not by the complexity of the concepts we understand. The best tools are the ones that allow us to focus on solving problems, not getting bogged down in unnecessary details.
We build with HTML, CSS, and JavaScript - not against them. The browser is your friend, not your enemy.
This isn't just about code - it's about taking back our craft
PHPue is a statement: web development doesn't have to be complicated to be powerful. It's a return to craftsmanship, to shipping, to the joy of building.
Stop fighting your tools and start building amazing things again.
No setup required. No configuration mess. Just pure coding joy.